Our story
15 years of friendship, birth work & one very big idea.
At 18, pregnant with her first baby, Tif walked around the hospital where she was due to give birth and knew:
This isn't how I want to do it.
So she opened the Yellow Pages and discovered midwifery care.
Her first experience of birth became one of choice, support and community.
Growing up in the '90s, Karli was obsessed with A Baby Story and Maternity Ward shows on TLC.
Her career took her into journalism, but birth kept pulling her back.
She started exploring midwifery, before realising she'd never actually been at a birth.
So she signed up for a weekend doula training.
That weekend, they were partnered together in the training. That's basically where this whole story starts.
Different paths, same purpose.
They didn't know it then, but that weekend would be the start of 15 years working, learning and building together.
In 2013, Tif founded ATX Doulas and Karli joined the team.
ATX Doulas was a team-based model of doula care that went on to support thousands of families.
6,000
Families supported
100+
Doulas hired
300+
Births a year at its peak
But the numbers weren't the biggest lesson.
Families needed more support, more community and better access to trusted information.
Doulas needed better ways to work together, better tools and more support around the work they do.
Neither side should have to do this alone.
Tif and Karli came back together to build what they wish existed all along.
A modern community for pregnancy, birth and postpartum.
A place to ask questions and find trusted support.
A stronger, more connected future for doulas.
Because birth was never meant to be navigated alone.
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